Last edited on February 24, 2017
The city has been told by an internationally renowned tourism expert it should think about rebranding as "mid-century modern" city to draw in tourists and visitors. Why? Because of the abundance of mid-century modern signs and architecture in the area.
"This city has been going downhill since we retired here in 1998." - Leana Crosby
Of the six hotels in Mountain Home, three were likely built during the mid-century era of 1933 though 1965. I can speak personally of only two of the three mid-century modern hotels will only say "ewwww."
Mountain Home, Idaho - A New Mid-Century Modern City In Decline
|This hotel property is located just one-half mile from Mountain Home, Idaho's downtown core business district.|
If the best concept for rebranding the town of Mountain Home, Idaho is embracing the "old ewwww" and the city actually takes that expert advice, then they have other mid-century modern hotels projects that are hammer-and-nail ready. The only thing missing is the private investment into making that mid-century modern dream a reality.
Wikipedia says: "Mid-century modern is an architectural, interior, product and graphic design that describes mid-20th century developments in modern design, architecture and urban development from roughly 1933 to 1965. The term, employed as a style descriptor as early as the mid-1950s, was reaffirmed in 1983 by Cara Greenberg in the title of her book, Mid-Century Modern: Furniture of the 1950s (Random House), celebrating the style that is now recognized by scholars and museums worldwide as a significant design movement. Credit https://en.wikipedia.org/wiki/Mid-century_modern
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Originally published on February 23, 2017
Freelance Writer & Citizen Journalist
I am currently a proud "enemy of the American People!"